Paper Image

Ideators prefer cash and non-cash prizes

Published on:

2 April 2024

Primary Category:

Human-Computer Interaction

Paper Authors:

Christoph Riedl,

Johann Füller,

Katja Hutter,

Gerard J. Tellis

Bullets

Key Details

49% of ideators prefer non-cash prizes

Incentive choice boosts idea quality

Non-cash incentives less effective in for-profit settings

Preferences must be heterogeneous for choice to help

AI generated summary

Ideators prefer cash and non-cash prizes

A series of studies finds that crowdsourcing participants have diverse preferences for cash and non-cash incentives. Offering a choice between incentive types enhances creative performance. Effectiveness depends on market context and heterogeneity of preferences.

Answers from this paper

Comments

No comments yet, be the first to start the conversation...

Sign up to comment on this paper

Sign Up