Paper Image

Ideators prefer cash and non-cash prizes

Published on:

2 April 2024

Primary Category:

Human-Computer Interaction

Paper Authors:

Christoph Riedl,

Johann Füller,

Katja Hutter,

Gerard J. Tellis


Key Details

49% of ideators prefer non-cash prizes

Incentive choice boosts idea quality

Non-cash incentives less effective in for-profit settings

Preferences must be heterogeneous for choice to help

AI generated summary

Ideators prefer cash and non-cash prizes

A series of studies finds that crowdsourcing participants have diverse preferences for cash and non-cash incentives. Offering a choice between incentive types enhances creative performance. Effectiveness depends on market context and heterogeneity of preferences.

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